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Entrants Sought for Walmart’s Accelerator Program

At least five unique brands will be chosen to receive access to key resources, including executional and operational individualized support.

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By: Lianna Albrizio

Associate Editor

Back for a second year, Walmart Start is on the hunt for the next disruptive brands in beauty.   Designed to help up-and-coming brands succeed and scale at mass, Walmart’s accelerator program aims to usher in the next class of beauty champions in skincare, makeup, hair, nails and more.     At least five unique brands will be chosen to receive access to key resources, including executional and operational individualized support, specific to launching successfully at Walmart. Walma...

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